Redesign of the Local Business Saturday website, an initiative of Tallahassee’s mayor to strengthen the local community during the economic crisis of 2010s.
TII worked closely with the City of Tallahassee to market the Local Business Saturday website.
Redesign of the Excellence in Education Initiative (EEI) website, aimed at empowering high-school students to their highest academic potentials in Central Florida.
Website traffic increased by 30% while 20% drop in bounce rate was observed after redesign.
Redesign of the Local Business Saturday website, an initiative of Tallahassee’s mayor to strengthen the local community during the economic crisis of 2010s.
Website traffic increased by 30% while 20% drop in bounce rate was observed after redesign.
Redesign of the Local Business Saturday website, an initiative of Tallahassee’s mayor to strengthen the local community during the economic crisis of 2010s.
Website traffic increased by 30% while 20% drop in bounce rate was observed after redesign.
Local Business Saturday, a community-driven initiative by Mayor Tallahassee John Marks, faced challenges in promoting local businesses and engaging consumers effectively. The existing platform lacked user-friendly features, an intuitive interface and efficient communication tools. The primary issues included firstly Limited Business Visibility as local businesses struggled to showcase their products and services, hindering potential customer engagement. There was a Complex User Experience with the website as it was challenging to navigate, making it difficult for users to find local deals and information about participating businesses. Lastly, Inefficient Communication meant there was a disconnect between local businesses and customers to provide better deals and updates.
Technology International Inc. was engaged to develop and revamp the Local Business Saturday website to overcome these challenges. The team proposed a comprehensive solution to address the issues.
User-Friendly Interface meant the website was redesigned with an intuitive interface, ensuring an easy browsing experience.
Business Registration which was streamlined by adding a ‘Register Business’ feature, allowing local businesses to create profiles, showcase their unique offerings and update exclusive deals.
Enhanced Search Functionality improved search capabilities to enable users to find local deals based on categories, locations and specific businesses.
Interactive Communication Tools which included new communication features, such as a message center and social media integration, allowed businesses to interact with their customers and promote special offers effectively.
Mobile Responsiveness was focused upon ensuring a seamless experience on various devices, including smartphones and tablets.
Social Media Integration with platforms such as Facebook, Twitter and YouTube helped in expanding the outreach in today’s digital age.
After implementing the solution provided by Technology International Inc., the Local Business Saturday website saw significant improvements and achieved remarkable results.
Increased Business Participation: The ‘Register Business’ feature led to a substantial increase in local businesses registering on the platform, resulting in more products and services being offered.
Enhanced User Engagement which was measured via time spent on the platform, meant users spending more time exploring local deals and supporting businesses. The introduction of communication tools allowed businesses to interact with their customers effectively, leading to better deals and promotions.
Mobile Accessibility allowed users to access information and deals from anywhere, contributing to higher user satisfaction.
Expanded Outreach via integration with social media platforms broadened the platform’s reach, leading to increased awareness and participation in Local Business Saturday by vendors and customers in Tallahassee alike.
At ProPermit, we empower governments with a streamlined and user-friendly permitting and licensing software solution.
Headquartered in Lake Mary, Florida, Technology International, Inc. (TII) was established in 1992.
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