After a thorough research and discovery phase, we identified the key user segments that needed to be catered to and completely rebranded EEI to adapt to them. We improved the information architecture and user journey to optimize conversion time towards the desired outcomes. We created high quality designs that were held against the highest of industry standards, before incrementally developing them on WordPress with custom themes and the latest plugins. After thorough testing and debugging, the final version was launched in early September ahead of the anticipated Fall intake. Our documentation-rich processes were easy to communicate to stakeholders and the handover process was seamless.